Rebrand for dynamic commercial insurer

Together with our colleagues at Brand Experience we were delighted to embark on a large-scale project to rebrand a dynamic specialist commercial insurer and reinsurer during the past year.

Established in 2001, IGI is an entrepreneurial business with a worldwide portfolio covering risks in Energy, Property, Construction & Engineering, Ports & Terminals, Financial Institutions, General Aviation, Professional Indemnity, Political Violence, Forestry and Treaty Reinsurance.

IGI has offices worldwide in Dubai, Bermuda, London, Amman, Kuala Lumpur and Casablanca and has particular strengths in Afro-Asian markets.

In 2015, IGI had net earnings of US $35.02 million, a 2% increase on the US $34.34 million recorded in 2014.

Brandex refreshed the company’s brand and corporate identity, creating a suite of brand guidelines in the process. We also produced various marketing materials including a corporate brochure, office signage and brand announcement advertisements in the trade and specialist press and via HTML emails.

We also designed and produced the 2015 Report And Accounts.

On the digital front, we designed and developed the new corporate website to be viewable across all devices. It is fully content managed to allow IGI staff to manage the whole site themselves.

The rebrand culminated in a launch at the reinsurance conference in Monte Carlo, Rendez-Vous, in September 2016.

“Everyone I have come into contact with at IGI has been extremely courteous at all times and always willing to listen to recommendations,” said Judith Cousins, Brandex’s Client Services Director. “A pleasure to work with.”

View the IGI corporate website.

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